I've implemented and defined design systems
A big part of my Guardian role involves translating our wider design principles into a suite of assets for video.
The challenge in this case, was not to create some innovation aesthetic, but rather meet two goals: firstly, create tools to help video producer's effectively communicate the news; and secondly, help reinforce our video identity off-site (where the majority of our video is watched).
This project was created under tight constraints: working within the overall design language of the Guardian; working with very tight technical constraints; fitting into video producers existing workflows; making simple to use documentation; working with multiple stakeholders; and creating variations for multiple types of content (eg. news, sport, original film) all for several different video dimensions. A complex job!